ZoomInfo Expands Real-Time Buyer Signals for More Accurate and Timely Sales Insights

VANCOUVER, Wash.--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has expanded its universe of real-time signals that target accounts that are most likely to close a sale.

“When you focus on accounts with clear buying signals, you see faster win rates, higher conversion rates, and real ROI”

Instead of relying on traditional lead generation or cold outreach with basic intent data, signal-based selling with ZoomInfo Copilot uses a layered, AI-fueled analysis of multiple high-value signals. Early users report a 58% increase in engagement, 62% increase in email response rates, and nearly 25% more pipeline secured.

Real-Time Signals Transform Sales Strategies

In B2B sales every lead counts, so recognizing and acting on these signals can mean the difference between a deal won and an opportunity missed. Since launch, ZoomInfo has added more real-time signals in ZoomInfo Copilot that help businesses reach out to prospects with personalization and context before they show traditional buying intent.

Personalization Signals provide a better opportunity for connection and conversion

Comprehensive Context gives users the ability to select context-rich insights to incorporate into AI-crafted emails, including C-suite and buying group changes, and hiring plans.

Awareness Signals provide better context on an account for when you connect

Customizability provides additional freeform context to AI-generated emails to tailor communications.

Buying Signals identify the likeliness that account is in the market and ready to buy

A Signal for Every Scenario

To keep sellers updated on their accounts, ZoomInfo Copilot pulls signals from a variety of sources, including job postings, earnings call and investor conference transcripts, intent signals from TechnologyAdvice, and relationship intelligence.

Signal-based selling increases efficiency, provides critical insights into a customer’s stage in the sales funnel, and enables teams to prioritize high-value prospects and gain a competitive edge by reaching buyers before competitors.

“When you focus on accounts with clear buying signals, you see faster win rates, higher conversion rates, and real ROI,” said Dominik Facher, Chief Product Officer at ZoomInfo. “Modern go-to-market organizations capitalize on these signals to target the right accounts at the right time, resulting in more informed outreach, an increase in engagement and response rates, and more pipeline secured. Acting on these signals can make the difference between closing a deal and missing an opportunity.”

ZoomInfo Copilot equips the entire sales team with on-demand account insights and real-time buying signals, applying generative AI to predict your pipeline. Users get powerful AI-guided recommendations about who to contact, when to engage, and even what to say. Learn more here.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.