Seismic Releases ‘Generation Enablement Report: Driving Strategic Change with the Power of AI’, Uncovers How AI-Powered Enablement Delivers ROI

SYDNEY--Seismic, the global leader in enablement, today released the findings of its new Generation Enablement Report: Driving Strategic Change with the Power of AI. More than 200 full-time Australian managers and senior leaders in sales, enablement, marketing and customer success roles were surveyed to understand AI’s role on the rising influence and expectations of enablement teams. The findings reveal both the opportunities and challenges AI presents as Go-to-Market (GTM) leaders are asked to enhance technological capabilities, increase revenue, and future-proof their teams.

“AI decreases time on tactical and time-consuming tasks for enablement professionals to focus more on being strategic partners for the business. With technology evolving and blending different functions of enablement, enablement investments are now seen by leadership as a comprehensive and strategic driver for results across the entire organisation.”

According to the study, GTM leaders are preparing to increase their technology investment by nearly 20% by 2025, despite lingering skepticism about AI. In fact, 94% of respondents cited AI advancements as a key driver of this investment. This surge is primarily fueled by new AI features that enable organisations to gain deeper insights into the return on their investment (ROI), with 87% highlighting the ability to clearly demonstrate the impact of enablement as a factor driving this investment.

“Enablement teams have become increasingly influential, driving strategic change and leveraging AI to optimize their processes and initiatives within their organisations – earning them a seat at the table with their GTM leadership and C-suite,” said Paige O’Neill, Chief Marketing Officer, Seismic. “The data is clear: if businesses are not looking to enablement technology to shorten the buying cycle and keep pace with customer expectations, they will be left behind. Thriving in today’s dynamic market requires agility and adaptability, which enablement leaders are delivering in spades thanks to AI-powered technology like Seismic.”

“This data certainly confirms the vision of enablement becoming a more strategic function,” said Romain Brun, Director of Business Operations, CybelAngel. “AI decreases time on tactical and time-consuming tasks for enablement professionals to focus more on being strategic partners for the business. With technology evolving and blending different functions of enablement, enablement investments are now seen by leadership as a comprehensive and strategic driver for results across the entire organisation.”

Additional key findings include:

AI literacy is now a requirement

Adoption challenges today, transformation tomorrow

Continued usage will bring undeniable benefits

For more information about Generation Enablement Report: Driving Strategic Change with the Power of AI, visit the Seismic Blog or download the full report here.

METHODOLOGY

Seismic conducted the ‘Generation Enablement Report: Driving Strategic Change with the Power of AI’ online between July-August 2024. It reflects the opinions of 214 full-time employees in a sales, marketing, enablement, or customer success role at the management level or above in Australia. It was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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