Focused, Faster, and More Connected: Asurion's Leadership Shift Fuels Tech Care's Future and Raises the Bar for Customer Experience

NASHVILLE, Tenn., Aug. 13, 2025 Leading tech care company announced today a strategic evolution of its executive leadership team to enable stronger growth, accelerate innovation, and elevate the customer experience. These moves align Asurion's operational strengths with its future vision — transforming everyday tech care into a trusted engine for loyalty and long-term value.

"Our mission is simple: to care for people and their tech — anytime, anywhere, and in any way they need," said Tim Stadthaus, Chief Executive Officer of Asurion. "This new leadership structure brings together the people who shape our products, serve our clients, and power our operations. It positions us to stay ahead of the marketplace, to innovate faster, deliver on the promise of Gen AI, and raise the bar for customer experience."

Key Leadership Updates

Cindy Christy Appointed Chief Revenue OfficerChristy will now serve as Chief Revenue Officer, unifying the company's sales and go-to-market teams across its core, enterprise, and consumer segments. This strategic integration creates a more agile, customer-centric revenue organization positioned to meet evolving market demands and drive the next phase of business growth. Christy previously served as President, overseeing the company's core carrier, cable, satellite, and retail clients.

David Baga Expanded President FocusBaga expands his role as President with direct leadership across Product, Engineering, Marketing, and Customer Experience. Since joining last year as President of Enterprise and Consumer, he has played a pivotal role in shaping new partnerships and advancing strategic priorities. In this expanded role, he will lead the development of a scalable product platform designed to deepen customer engagement, accelerate progress — especially around Gen AI — and elevate every touchpoint in the serve-solve-sell journey.

Pablo Brizi Appointed Chief Administrative OfficerBrizi will now serve as Chief Administrative Officer, responsible for Human Resources, Internal and External Communications, Workplace Solutions, Information Technology, and both Physical and Cybersecurity. This unified oversight strengthens the organization's backbone, enhances operational efficiency, and ensures integrated change management across enterprise-wide initiatives. Brizi joined the company earlier this year as Chief Human Resources Officer.

About Asurion

Our journey in tech care began with cellphone insurance, back when consumers' biggest tech worry was a lost or broken phone. Decades later, we're still dedicated to caring, but now we look after all the essential devices that power your life — tablets, computers, TVs, game consoles, smart speakers, fitness trackers, video doorbells, and nearly everything in between. With thousands of experts nationwide and hundreds of local repair shops, all supported by the most advanced supply chain in the industry, we've proudly cared for millions of customers with thousands of different devices. From setup, troubleshooting, repairs, or replacements, we get your favorite tech back up and running, often as soon as the same day. Asurion is ready to help however you need it — online, over the phone, in your neighborhood, or even at your doorstep.

SOURCE Asurion