URC Launches an AI-Powered Virtual Assistant for Consumers

URC Launches an AI-Powered Virtual Assistant for Consumers

Building on proprietary AI platform, URC launches next phase of Consumer Engagement. The first launch of it's kind in the Custom Electronics Installation industry.

HARRISON, N.Y., July 10, 2024 URC, a leader in global smart residential and commercial automation, announces the launch of its new Virtual Assistant powered by AI (Artificial Intelligence) and available on URC's public website www.urc-automation.com. This tool complements URC's Virtual Assistant on its Dealer Portal. This new virtual tool permits 24/7 communication surrounding URC's Total Control® and Complete Control® product lines and enables consumers to find a certified URC dealer.

At CEDIA 2022, URC announced efforts to integrate AI into its products and services. "As artificial intelligence (AI) continues to evolve and grow in applications, we are carefully considering how this trend and computer learning can help URC deliver elevated, affordable smart living experiences. As we plan for the future, our focus continues to be squarely on aiding our dealers in growing and evolving their businesses in the changing marketplace," stated Chang K. Park, Founder and CEO of URC.

With this latest phase, Ron Pence, URC's Marketing Lead, stated that "Creating engagement tools to drive consumer preference helps drive business to our dealer community while accelerating advanced intelligence innovation across URC's business model."

URC researched extensively prior to the launch. Some of the findings that infused the development strategy include:

Read more at: https://masterofcode.com/blog/chatbot-statistics

In February, URC launched a Virtual Assistant to aid dealers with answers to a vast range of technical questions by quickly sourcing information from URC's extensive technical library, proprietary user guides, partner manuals, videos and product documents. This AI technology continued to learn and update with the latest answers. This expanded industry-leading products and technical support tools to URC's domestic and international dealer and distributor communities…around the clock and around the globe.

Based on today's launch announcement, URC is releasing a similar tool to aid consumers in addressing questions about residential and commercial automation solutions. And the timing couldn't be better. While the Virtual Assistant will continuously evolve and improve, the current solution is a game-changer for consumers in need of 24/7 answers to question. This tool is part of a broader plan to enhance consumer understanding of automation, enhance the user experience, and drive awareness and preference for URC products.

"Integrating advanced technology, like AI, is a strategic imperative which URC has been developing over the past few years including launching a Virtual Smart Home experience in 2022 (https://www.urc-automation.com/urc-launches-virtual-smart-home-experience/) leveraging ultra-realistic, Virtual Reality," stated Ron Pence, URC's Marketing Lead. With this latest phase, Pence shared that "Creating engagement tools to drive consumer preference helps drive business to our dealer community while accelerating advanced intelligence innovation across URC's business model."

For more information, learn more at www.urc-automation.com.


Headquartered in Harrison NY USA, URC is a global leader in smart home automation and control solutions. URC technology is respected for unsurpassed performance and reliability with over 100 million remote controls sold in the past 10 years alone. URC control systems include Total ControlÒ and Complete ControlÒ. Innovative URC user interfaces include tabletop controllers, in-wall touch screens, handheld remotes, keypads, and mobile apps – plus voice control integration with Amazon Alexa, Apple TV, and Comcast Xfinity. URC systems are custom designed, installed and maintained by a network of URC trained systems integration professionals. Its award-winning technical support and training URC the best choice for home automation. For more information visit www.urc-automation.com. Think beyond everyday with URC.

Corporate Contact
Ron Pence, Marketing Lead, rpence@urc-automation.com