Top 5 Benefits of Local Press Release Distribution for Your Business

Local press release distribution is a powerful tool that can significantly impact the visibility and growth of your business. By reaching out to local media outlets and journalists, you have the opportunity to showcase your brand, products, or services to a wider audience. In this article, we explore the top five benefits of local press release distribution and why it is crucial for your business success.

Increased Brand Visibility

One of the main advantages of publishing press releases is the increased visibility it brings to your brand or product. According to a survey conducted by Early Stage Marketing, 68% of businesses reported raised brand visibility as a result of publishing press releases. When your press release is picked up by local media outlets and featured in news articles or online publications, it exposes your brand to a wider audience, allowing more people to learn about your business.

Preferred Event Announcements

Press releases are a valuable tool for announcing events associated with your business. Fit Small Business conducted a study revealing that 63% of journalists value event announcements the most from press releases. Whether you're organizing a product launch, community event, or industry conference, including event details in your press release can generate interest and attendance. Utilizing local press release distribution ensures that your event reaches the relevant local audience, increasing your chances of success.

Journalists Reliance on Pitches

Local press release distribution helps build relationships with journalists and provides an opportunity to pitch story ideas directly. According to Meltwater, 55% of journalists publish at least a quarter of the stories they cover from pitches. By crafting compelling press releases and pitching them to local journalists, you have the chance to secure media coverage for your business. Personalized pitches tailored to local media outlets can greatly increase your chances of getting media exposure.

Targeted Online Coverage

In today's digital age, online media outlets play a significant role in shaping public opinion. Fit Small Business reports that 90% of press releases are pitched to online media outlets. Utilizing local press release distribution helps you target online publications that cater specifically to your local audience. By securing coverage on relevant online platforms, you can reach potential customers who are more likely to convert and grow your business.

Growing PR Sector

The public relations sector is thriving, and press releases remain a cornerstone of effective communication strategies. According to 99Firms, the PR sector generated $14.07 billion in the US in 2019. This statistic highlights the importance of press releases and their continued relevance in the business world. By embracing local press release distribution, you position your business to be part of this growing industry and tap into its immense potential.

In conclusion, local press release distribution offers numerous benefits for your business. It increases brand visibility, allows for event announcements, strengthens relationships with journalists, provides targeted online coverage, and aligns your business with a thriving PR sector. To take advantage of these benefits, submit a press release through PR Buzz, a trusted platform for distributing press releases. Grow your business and make an impact in your local community by leveraging the power of local press release distribution.