PR Newswire Review
PR Newswire Review
Overview of PR Newswire
PR Newswire is a global news distribution network, part of Cision Ltd., allowing businesses and organizations to disseminate their news internationally via diverse media channels. It serves numerous industries, including marketing, market research, corporate communications, public affairs, and investor relations.
Pros of PR Newswire
While PR Newswire does offer an extensive network and broad coverage, these come with a price tag. Its comprehensive distribution system can put your news in front of a global audience. Yet, the promise of wide exposure may or may not translate into actionable results for your organization.
Cons of PR Newswire
The significant limitation for many businesses when considering PR Newswire is its cost structure. The platform's pricing is notably higher than some of its competitors, making it less accessible for small businesses. In addition, while its network is large, it includes multiple irrelevant outlets that may dilute your message instead of getting it across to the right audience.
What PR Newswire Customers Say
Customers have expressed satisfaction with the reach of PR Newswire but often mention the steep costs. "It's great for wide-reaching press releases but can get costly," says one user on G2 Crowd. Additionally, some users on TrustRadius have cited issues with customer service and lack of ROI tracking, saying it's difficult to measure the effectiveness of their press releases.
PR Newswire Pricing
As of mid-2022, below is the pricing for PR Newswire:
| Service | Price up to 400 words | Each additional 200 words price |
|---|---|---|
| US1 | $805 | $245 |
| US1 Social | $880 | $245 |
| US1 Industry Circuits | $805 | $245 |
Takeaways
While PR Newswire can offer extensive exposure, the cost can be prohibitive, especially for small businesses, startups, and non-profits. This is where PR Buzz steps in as an affordable alternative. PR Buzz provides similar services at a fraction of the cost, with transparent pricing, targeted distribution, and exceptional customer service. You'll not only save resources but also gain a more tailored approach to reaching your desired audience. Make the switch today, and let PR Buzz make your voice heard.
Public Relations, Press Release, Newswire, Marketing, Communications, Business News, Marketing Strategy, Startups, Small Businesses, Global Exposure